Golf Search Engine Optimisation (Golf SEO)

Search Engine Optimisation, or SEO, is an often misunderstood (and overused) term that generally refers to preparing a website in such a way so that it will appear in a favourable position in search engine results. But if everyone is striving to be on the "first page of Google", then surely not everyone can succeed? And surely the biggest budget will always win?

Green Island's dedicated online marketing team can work with your team on creative and cost-effective techniques that will improve your website's performance on dominant search engines such as Google and Bing.  After launching your site, they will provide a long term strategy so that your team can use Site Caddy to continually improve in search engine results, and validate

And Green Island is not focused on SEO, but Golf SEO! Focus on a narrow demographic is the key to success, and we'll work with you to narrow your focus and apply all available resources to target your future members, guests and students.

Find Your Niche (Demographics)

Unless your online marketing budget is massive, it is critical to focus both your SEO and online advertising resources on specific niches. This is not to the exclusion of the global golfer - your website is open for business 24/7 around the world! But it is far easier to dominate a number of smaller niches than it is to compete with every other Club or Pro in your region - at least to start. Because if you're not on the front page of the major search engines for the searches that are relevant to our business, then you are not optimised for search engines.

Green Island's G-SEO team will first work with your team to determine the optimal niches your businesses should be targeting, and then demonstrate how to target these niches. By using Site Caddy to focus content on keywords that will appeal to these niches, and create landing pages specifically tailored to their needs, your website can dominate search results for dozens of niches!

Establish the Baseline

Do you know how you are doing with search engines now? Typing the name of your business into Google and seeing where your website shows up is not a valid test of search engine optimisation - yet this is the only test many golf businesses perform!

Green Island's Golf SEO specialists will work with your team to determine your Golf SEO baseline. We'll use this baseline to establish realistic short term goals, as well as a long term strategy.

Focus on Content, Not Keywords

10 years ago, search engine optimisation meant little more than adjusting the keywords (meta-tags) on a website. But every year search engines become more sophisticated and powerful, and now have the ability to review an entire site to determine how best to categorise it. In other words - search engines no longer rely on a site's administrator to tell the search engine what a site is about... the search engine will read your site and make up its own mind!

Green Island will show your team how to use Site Caddy, your team's business logic, and a bit of creativity to

Validation

If you're spending a portion of your hard-earned marketing budget on Golf SEO, then you need to ensure you are getting a return on your investment. Site Caddy includes tools such as our Google Analytics Plugin to make it easy to determine:

• What percentage of visitors are finding your site via search engines
• What search terms they used to find your site
• What landing page they hit from their search

This information is not only valuable in terms of validating your marketing spend, but (more importanly) it provides valuable direction for continuing improvements.

Google, the 800 Pound Gorilla

While there are many challengers to the throne, Google still dominates the search engine market. Site Caddy integrates with many Google applications, such as search, Google Analytics, YouTube, Google Maps, Google Charts, and more. These tools are primarily available in Site Caddy to help you do more with your site. But the more times you connect Google to your site - the more aware Google becomes of your site - the better your site will do in search results. Site Caddy helps you improve your SEO... even when you're not trying!

Playing By Their Rules

Search engines do not like websites that do not abide by web standards. They do not like sites that try to "trick them" into thinking a site is something that it is not. They do not like web sites that use certain techniques such as iFrames.

But you don't need to worry about this. Site Caddy builds websites that are standards compliant, using techniques that work for the dominant search engines. If you use Site Caddy to build your site, you can be confident you are playing by the search engine's rules.

Golf is Global

Your website is visible to an audience of millions of golfrs around the world, 365 days of the year. And whether they speak English or any other language, our Golf SEO team can show you how to turn a foreign land into another niche to dominate! With Site Caddy, you can easily create specialised landing pages for each region or language you wish to target, proactively target those golfers using our Golf SEM techniques, and validate the results.

Golf SEO

Your target audience is one of the most lucrative demographics in the world. The 21st century golfers spends money online. They are sophisticated in their use of online tools to book rounds, lessons and merchandise. They appreciate a good website, and value the online services provided by their Clubs and Pros. Green Island speaks the language of the golfer, and Site Caddy makes it easy to communicate to golfers around the world.