Getting members, golfers and prospects to visit your site for the first time can be accomplished through a number of online marketing strategies. Keeping them coming back requires compelling content that is regularly updated. Updating a site’s content can be expensive or difficult if you do not have the tools, time or experience.
With Site Caddy you or one of your staff can manage and update web site content without the need for any technical knowledge of web design. It’s as easy to use as any word processing software (easier in fact), and is a completely secure system so only the administrators you choose will have access.
There are a million things you can do with a website, but for most Golf Clubs there are 5 or 6 tasks that happen the most frequently, such as:
Site Caddy makes the most commonly used tasks the easiest - with simple forms to accomplish common tasks in minutes.
Site Caddy has thousands of features. You can update your site, sell products, import members, send text messages... and new features are added every day.
But if your team cannot easily log in and use Site Caddy with confidence - even if they only use it once per week - then all of those features are wasted.
That's why our second priority at Site Caddy (security is always number one) is making it easy to use for our clients. We don't expect our clients to have any experience with web management - if you can surf the web, send an e-mail, and fill out a form, then you have all the skill you need to use Site Caddy.
Site Caddy:
And of course support is available as part of your subscription.
You have total control over the pages on your site, and how they are organised. There is no limit to the number of pages you can add to your site - and the subscription cost does not increase as you add pages. You have complete control over the menus on your site.
The pages are a blank canvas - feel free to add all the text, links, photos, tables and other content you require. And you can use Site Caddy to connect a page to a feed of content such as news, events, results, or even an external source like a data feed from the GUI - it's the best of both worlds!
Site Caddy allows you to update all of the content on your website, whether on a blank website page, or filling out a form for common types of content such as news and events.
There are many ways to incorporate multimedia into your website. Photos can easily be added to the body of any page on your site, or go a step further and create a photo gallery, and then organise your galleries into albumbs, and connect your albums to the pages or events on your website.
You can also easily add videos to your website via YouTube. Creating a YouTube account is free, and uploading videos to your account takes only minutes. Then embedding one or all of the videos in your account in your Site Caddy pages is easy!
And perhaps you would like to add a little ambience to the member lounge on the site? Then choose a few tunes and use Site Caddy's music player to liven things up!
Having the ability to change rates and post special offers on-demand is critical to maximise green fees. Did that Swedish tour group cancel yesterday because their airport was snowed in? Then post a special offer to your website for tomorrow in minutes, and send a mailshot to everyone in your contact list. Turn an empty 1st tee into an opportunity to make embers and guests happy.
Committee members usually only change once per year, but with other systems it can be difficult to neatly organise their information into tables on your site. But with Site Caddy, just create a group for each committe from the members in your account, and Site Caddy will do the rest! At the end of each year, simply update each member's title and update the groups, and SIte Caddy will take care of the rest.
It's hard to keep track of it all... Facebook, Twitter, YouTube, LinkedIn. They are all free and effective ways to extend your marketing reach on the internet, and further build a community among your members, guests and students.
Our team will discuss the options with you, and decide a logical strategy. We can show you how to set up accounts with different sites, but make sure that we don't create more work for your staff.
Once you've created accounts with social networking sites such as Twitter, Site Caddy provides easy ways to connect your social networking sites and data to your website. For example, you might like to hsave a simple set of icons on your site that provide links to your Facebook and Twitter accounts - or you might even like to have your Twitter tweets appear on your home page! Both are easy with Site Caddy.
And in 2011, to make it even easier, you will be able to start posting content to your social netwroking account from within your Site Caddy account! No need to remember logins for 4 or 5 sites - just log into Site Caddy and update all online assets at the same time.