Detailed Reports and Analytics

Access to accurate, real-time visitor data is a key requirement for validating the success of your online initiatives. But making sense of the data, and understanding how changes in your business data connect to your business initiatives, can be a daunting task.

Analytics is a powerful website visitor statistics tool provided by Google. It tracks information on every visit to your website in real time, and provides easily readable views of dozens of types of data including:

• Visitors and visits
• Site effectiveness: time on site, pages viewed, bounce rate
• Geography: where are visitors coming from?
• Content: what pages are visitors viewing?
• And much more...

Perhaps best of all, Google Analytics presents your visitor data in an easy to read format with colourful charts and graphs to help you quickly measure the visitor trends for your site.

And the numbers are crunched in real time, so you will always have access to both the latest stats, or statistics on any time period since you begain using Analytics.

Site Caddy's Google Analytics Plugin

Site Caddy makes it exceptionally easy to integrate your site with Google Analytics. All new Site Caddy accounts come preconfigured with a default Google Analytics account - from day one your site is gathering valuable visitor data. But if you already have an Analytics account, you can connect that account easily.

Google Analytics provides a wealth of reporting data, but on most occasions you will only need to see a high-level executive view of this data. With the Site Caddy's Google Analytics Plugin, you have a view of the Google Analytics dashboard from within your Site Caddy account! This makes it much easier to access reporting data on a regular basis, as there is no need for a separate sign in to the Analytics site on most occasions.

Consulting

We don't expect our clients to figure all of this out - we are here to help you make sense of the data. Having worked with Irish golf clubs and golf businesses for over 10 years we understand what works and doesn't in terms of online marketing. We also know how to interpret the data to ensure a deeper understanding of how successful your online activities are and if some are not, we can advise on alternative activities.

Benchmarking
Knowing how your online marketing efforts compare to others in your sector and region is a great way to determine if you're competitive. We'll show you how to use Google Analytics to anonymously benchmark your visitor data against other golf clubs and businesses that are in your sector, comparable in size, and in your region.

Establishing Goals
By using Google Analytics to set goals for your site, you can get a better idea of not only how many people are using your site, but also how many of those visitors are taking the proper actions - such as booking a round of golf or viewing your contact details.

Connect to Google AdWords
Google Analytics accounts provide a connection to your Google AdWords campaigns making it easy for you to manage and track how your various campaigns are performing. With this connection, it also means you can simplify your day by having access to all data in one central location.

Making It Work
You may already be a seasoned online marketeer or just about to dip your toe in, either way with Site Caddy's integration with various online marketing reports you can quickly react and make changes to your website based on analytical data provided.