Targeted Messaging

When messaging costs are low, it's tempting to send every message to every contact available. But blanket messaging includes many drawbacks:

• Unecessary increase in costs
• Annoying for recipients
• Increased possibility of violating privacy regulations
• Greater chance of recipients opting-out of future messages

Site Caddy makes it easy to send every message campaign to only the people you want, and only the people that choose to receive your messages.

Building a Recipient List

Once you've built your Site Caddy contact database from your list of members, guests or students, it's easy to organise these contacts into groups for targeted messaging. Each time you send a message you can include:

• A single person or multiple people
• A single group or multiple groups
• Newly added individuals

Or you can exclude any people or groups of people. For example, it would take only seconds to send a message to all members of your club - but exclude not juniors.

And the process works the same whether you are sending an e-mail, SMS text message, event invitation or survey.