Online Marketing Specialist

About Green Island Interactive

Green Island Interactive is an internet solutions and consulting company that has been providing clients in Ireland, the U.K.and North America with creative and effective web solutions since 1999. Due to strong growth and rapid expansion, the company now has an opening for an Online Marketing Specialist.

The Role

This role will be responsible for the conception, implementation and validation of online marketing campaigns on behalf of both Green Island and its clients. The applicant should be very comfortable with SEO, SEM, Analytics and social media. We expect you to think creatively, but measure results in revenue!

Start Date - Time Frame

This position is open immediately, and needs to be filled as soon as possible. Although this position is available as a 3-6 month contract initially, a full-time position with Green Island will be an option depending on performance. Working remotely is optional, however the candidate should be within commuting distance of our Dublin or New York locations.

Experience

Solid "well rounded" experience with Java web development is a must. The succesful applicant should be mature and responsible. All of the following are required:

• Bachelors Degree is required
• 5 – 7 years of online marketing-specific experience with a minimum of 3 years demonstrated success in performance based online media and/or social media
• Demonstrated success in managing high volume programs

Responsibilities

The successful candidate would be responsible for the following:

• Answering to CEO
• Creating marketing campaigns on behalf of client projects
• Creating marketing campaigns on behalf of Site Caddy
• Development of online marketing packages and pricing
• Management of own schedule (while working to project milestones and deadlines)
• High standards for integrity of final product
• Documentation of all work
• Design social media programs tied to tangible business objectives for both consumer marketing and Acquinity corporate brand development
• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic
• Experiment with new and alternative ways to leverage social media activities
• Monitor trends in social media tools, trends and application and appropriately apply that knowledge to increasing the value
• Measure the impact of social media on the overall marketing efforts
• Leverage creative and marketing knowledge to develop new creative, landing pages, and campaigns for specific targets
• Drive and optimize key traffic and revenue metrics including CTR and conversions through targeting and creative optimisation
• Develop strong relationships with partners to continually test and optimize programs
• Work with cross functional team to develop and advance the online marketing team

Skills

The successful candidate will possess most or all of the following skills:

• Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
• Knowledge of CPM, CPC, CPA, and CPV media buying methods
• Knowledge Lead Generation, co-registration, SEM, and SEO optimization is a plus
• Can work with management team to design and optimize new creative solutions in-line with business objectives
• Strong analytical abilities
• Self-starter with ability to thrive under pressure in a fast paced, changing environment
• Expert copy writing and marketing skills to drive desired consumer response
• Passion for social media and online marketing, as well as personal achievement of goals with a drive to succeed
• Exceptional communication skills and with a team-first attitude
• An all around online marketing, social media super star!

Plusses

All of the following would be advantageous:

• Knowledge of Green Island's client sectors: golf, retail, education
• Familiarity with client regions: Ireland, UK, North America.

Salary

Salary is competitive and based on your experience, and whether position is full-time or contract. Please include salary requirements with CV/Résumé.

Benefits

At Green Island we believe that a modern, flexible working environment is the best way to keep our team happy, reduce costs, and help the environment! While staff are expected to be available for meetings with managers, team members and (possibly) clients on a regular basis, flexible hours can be arranged and teleworking is optional. This position would not entail regular travel, although infrequent trips between New York and Dublin locations may be required. Specific benefits for this position will vary depending on whether it is full-time or contract. Off-site training will be available if required. Excellent opportunity for advancement.

How To Apply?

Please make sure your qualifications match the job requirements. Then submit your CV/Résumé, or any questions, to careers@mygreenisland.com. Please specify the role for which you are applying, and include how you found out about the position.